Programme |
Programme in Fashion & Lifestyle PR |
| Programme Leader |
Ms. Meha Jayaswal |
| Duration |
One Year |
| Timing |
3 days a week
(Monday, Wednesday & Friday)
for 3 hrs (4.15 pm - 7.15 pm) |
| Venue |
PAF, Naraina Campus |
| Fees |
Rs. 75000 [Rs. 60000/ - (Programme Fee ) + Rs 15000 ( Registration Fee)] + Service Tax (10.3%). |
The One-year certificate programme in Fashion & Lifestyle Public Relations offers you an opportunity to explore the world of fashion media and communications across all the media formats. The curriculum and training focus on development of a range of specialist communication techniques required to manage public relations for fashion houses.
Modules on fashion culture, history and basic terminology with a range of practice-based briefs will allow you to develop practical skills essential for your employability. The course will hone your presentation skills and research techniques through an array of exciting communication assignments. The excellent links of the course team with the fashion media sector and the fashion industry will be harnessed to bring the rich experience to classrooms.
Fashion, lifestyle, arts, music and culture provide creative curriculum content offering real-life communication projects facilitating learning through independent study and collaborative team work. It will impart a working knowledge of fashion and lifestyle media, as well as a professional practical foundation in writing skills developing vocational skills and analytical thinking.
The curriculum focuses on development of a range of specialist communication techniques required to manage public relations for fashion houses or servicing fashion brands for PR agencies.
Course Content :
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The course will hone your presentation skills and research techniques through an array of exciting communication assignments.
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Modules on fashion culture, history and basic terminology with a range of practice-based briefs will allow you to develop practical skills essential for your employability.
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It will equip you with a working knowledge of fashion and lifestyle media
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A professional practical foundation in writing skills to enhance employability.
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You will learn to conceptualize appropriate messages for new media
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Semester Module Wise
Semester I
Communication Skills (Written & Oral)
Fashion & Lifestyle Appreciation (1) – History, Culture & Vocabulary
Introduction to Public Relations – Tools & Practice
Understanding Media & Introduction to Fashion & Lifestyle Media
Semester Module Wise
Semester II
Basic Research Skills & Methodology
Fashion & Lifestyle appreciation – 2 ( Business , Brands and Fashion Week)
Introduction to Online Promotion Tools
Fashion Events
Progressive Public Relations
Semester Module Wise
Semester I
Module 1
Communication Skills (Written & Oral)
Duration
18 weeks (3 contact hrs/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
| |
- Communication Theory & Principles, Oral & Written communication
- Basic Writing Skills
|
Module 2
Fashion & Lifestyle Appreciation - History, Culture & Vocabulary
Duration
18 weeks (3 contact hrs/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
| |
- Understanding Fashion, the Business of Fashion
- Fashion Retail Landscape
- History of Fashion
- Introduction to colour
- Introduction to Fashion Forecast
|
Module 3
Introduction to Public Relations - Tools & Practice
Duration
9 weeks ( 3 hours/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
| |
- Understanding Role of PR practitioners
- PR tools
- PR practices
|
Module 4
Understanding Media & Introduction to Fashion & Lifestyle Media
Duration
9 weeks ( 3 hours/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
| |
- Media formats
- Introduction to print & electronic media
- Media Laws / Ethics
|
Outcomes
Students are expected to be able to:
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- Communicate effectively through oral and written skills
- Understand basic tools and practices of Public Relations
- Appreciate Fashion & Lifestyle sector & understand its basic terminology
- Understand content requirements for print and electronic media
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Semester Module Wise
Semester II |
Module 5
Basic Research Skills & Methodology
Duration
6 weeks ( 3 hours/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
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- Basic research tools with special focus on fashion & lifestyle sector
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Module 6
Fashion & Lifestyle Appreciation – 2 ( Business, Brands & Fashion Weeks)
Duration
6 weeks ( 3 hours/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
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- Developing Fashion vocabulary
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Module 7
Introduction to Online Promotion Tools
Duration
9 weeks ( 3 hours / week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
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- Fashion sites
- How to use Blogs, websites
- Introduction to search engine optimisation
|
Module 8
Fashion Events
Duration
6 weeks (3 hours/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
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- Organizing fashion shows
- Budgeting events
- How to use events to enhance image for clients / designers?
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Module 9
Progressive Public Relations
Duration
18 weeks ( 3 hours/week)
Teaching Module
Lectures, Exercise and Collaborative Assignments
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- Crisis PR for designers, fashion houses
- Developing PR Pitch
- Budgeting for PR
- Fashion Writing
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Outcomes
Students are expected to be able to:
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Use basic research skills for application in their curricular projects
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Effectively communicate fashion through writing
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Apply PR tools on complex and crisis situations faced by designers and fashion houses
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Understand specific requirements for country’s leading fashion publications to create media opportunities for your client
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Understand ways to create hype through fashion events, and online image building tools
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